Lawyers are still holding tightly to the older, more traditional ways of marketing. As we’ve heard before, old habits die hard. This is especially true when it comes to lawyers advertising their services in the web 2.0 universe. The effects of too much self-promotion are becoming abundantly clear.
Your blog, website, social media interactions, and videos shouldn’t be used as blatant tools of self-promotion.
The content you put out on the web can work for you in many positive ways. However, there is a downside as well. Just because people find your writing, doesn’t mean they have a favorable impression of you.
Make sure you aren’t producing content that is purely self-promoting.
The following are some suggestions to avoid egregious self-promotion.
1. It isn’t all about you. The reality is that by writing about what you know, by being an expert in your field, you are promoting yourself is a good, but more subtle way. Think about the last time you read something you really admired or found interesting. If you didn’t know who the author was previously, chances are you took the time to find out afterward. This is what lawyer marketing in the web 2.0 world is about. Contribute good info and you will be remembered.
2. People on the internet have a short attention span. Marketing your legal services on the web gives you very limited time to make your point. Be informative, but concise with your writing. Create lists, outlines, and short paragraphs.
3. Post new content frequently, but don’t get consumed. Internet users and people that follow blogs expect new content more often than once every three months. However, it isn’t necessary to post new material six times a day either. 2-3 new posts a week is a good place to be. Doing the same with social media (2-3 activities a week) will increase the effectiveness of your content.
4. Be yourself. Put a creative and interesting spin on your articles. As the pool of information on the internet fills, you need to be interesting and relevant to rise to the top. The best way to achieve this is to speak in your own voice.
Website attorney marketing requires an understanding of some basic web concepts. Learn about how attorney web marketing can help you grow your client base.
categories: legal marketing,law firm advertising,website content,internet content,marketing,advertising,social media,web 2.0,self-promotion,legal,blog,writing
Comments on this entry are closed.